Episode 50: (Data Bites) Adoption Woes for the Internet of Things

On today’s Data Bites, we consider four primary reasons the internet of things is not more widely adopted.

We consider interoperability, governance, security, and modeling problems associated with this lack of adoption! Stay tuned!

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Welcome to data couture. I’m your host Jordan. And on today’s data bytes, we’re going to be talking about the adoption barriers around IoT or the Internet of Things. And so whether or not that’s at the consumer side, the consumer level, the professional level, the commercial level, or the industrial level, we’re going to be figuring out why it is that most people aren’t actually picking up the reins and loving this new technology. So stay tuned.
Okay, welcome to the show. So when it comes to adopting Internet of Things, technologies, IoT, there are various adoption barriers. And so I’m going to be speaking about four of them in particular, the first is and, or a lack of interoperability. And the second is privacy and security concerns much like on Wednesday show, then, of course, there are the issues around governance structures and how governments around the world are going to be dealing with all the various issues. And then finally is more on the companies themselves who are offering IoT devices, namely, the problems around business planning and business models when it comes to IoT devices. So let’s dive right in. This first adoption barrier is the lack of interoperability interoperability, I can say it correctly. And so to give some backstory to this, we have all these different IoT devices. And presumably, if this were a fully fleshed out system, the IoT devices would all speak and interact with one another quite nicely, right? Well, as most of you are probably well aware, some items react better with certain other items. So for example, you know, if you have Amazon product, Echo, if you have an echo, it works great with some products. But then when it comes out, or when it comes to, I don’t know, a particular type of light bulb maybe doesn’t work with the Echo, maybe it works with the Google Home, or maybe it works with a an Apple device, or, you know, these kinds of things. And so one big barrier is well, sometimes these interoperable devices, cost more than others. And so maybe you have an Alexa at home, Amazon Echo, but you know, the the light bulbs that you want, don’t work with the echo. And so you end up not buying those light bulbs, or maybe your new kitchen appliances don’t work with your Google Home. And so you, you know, don’t use the functionality of IoT with those particular points, products. So, you know, I see this problem, but I also see lots of solutions. And right now, it’s more of a turnkey solution. Namely, I love all things technology, of course, and so with my Raspberry Pi, I’m building a home automation function and set of functions for my raspberry pi, which will always be connected. And maybe I’ll put an interface on under something like this, so that I don’t have to always go to my office to make sure everything’s working. But nevertheless, you know, right now, the situation is if you want everything to work together, regardless of if its product specific or cloud specific, you’re going to have to dig into more of the technical side of things, which I’m very happy to do. But you know, for the average consumer that that’s, I don’t know, that’s, that’s not necessarily something that they want to do it, they just want IoT devices that connect with everything else and make their lifestyle. Right. And so that’s, that’s certainly barrier to adoption. Second, is privacy and security concerns, which I’m not going to go into too much since I talked about a little bit on Wednesday. But of course, we’re all worried that some random person in some random part of the world is going to be hearing our intimate conversations are the data that we use, will be breached in there for malicious actors might have access to many of our most personal details. And, you know, that’s, that’s damning. So and so both the companies that create these technologies, as well as governments can, accurately and adequately provide security around them, that’s, that’s always going to be a barrier to adoption. But speaking of governance structures, you know, there I guess right now, the the FCC or, or I forget who it is, but they’re they’re investigating all of the big tech companies and attempting to break them up, much like the phone companies experienced in the 80s and 90s. But it needs to go much, much further than that. And so without necessarily fully affecting market dynamics, or something similar, governments need to step in, and brace how these IoT devices work, as well as how to make sure that the consumers using these IoT devices aren’t going to be negatively impacted. The final adoption barrier is one that I find very interesting. And that’s a problem with business planning, as well as business models around these companies that are pushing out these IoT devices. And so
what’s interesting is that in a 2018, study, around three quarters of all, Internet of Things, deployments, from many different companies across the board are stuck, they hit a wall, they’re stuck in either pilot or prototype stage. And they couldn’t reach in part due to a lack of business planning. But as well as two models for how that business is going to work. And so even though all these really smart people are coming up with all these really interesting ideas to automate a way our lives, or at least the drudgery, parts of our lives, they can’t get their companies off the ground. And so even though I What did I say? I said that I want a lawn mower that automatically consents the grass height, and then given a set of parameters can go out, mow the grass, come back to its little shed, I couldn’t find a company that’s actually producing something that’s viable for the mass market in that particular area. Right. And, you know, maybe one exists, maybe someone has created one, maybe it was someone’s prototypes, one, right, maybe one truly does exist, but until businesses actually figure out how IoT will be a feasible business, this model, we’re going to be lacking all these cool technologies in our world. I find that very interesting. And so even though people might otherwise adopt this technology, because it truly does serve a purpose in their lives, they’re unable to because the businesses themselves can’t get their act together, so to speak. And in case, let me know if you have any barriers to adopting IoT technologies and what those might be in the comments below. So until next week, have a good weekend and I will talk to you soon. That’s it for the show. Thank you for listening. And if you liked what you’ve heard, then consider leaving a comment or like down below. Stay up to date on everything data couture, be sure to follow us on Twitter at data couture pod to consider becoming a patron@patreon.com. forward slash data couture. Music for the podcast. It’s called foolish game. God don’t work on commission by the artist spinmeister us under the Creative Commons Attribution 3.0 license,
writing, editing and production of the podcast is by your host, Jordan Bohall.

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